Early-bird registration now open! The 21st anniversary edition of the greatest Saturday morning in Valley PR-media relations returns Sept. 20, 2025, at our great location, just off Loop 101 in beautiful Scottsdale.
Sign up today for the Valley Publicity Summit, the event that celebrates how media and PR practitioners depend on each other through respectful and engaging dialogue. PR and media pros have been sharing story ideas and pitch preferences at the Summit since 2004!
(OK, we admit that we don’t really mean “codependency,” but are just having a little fun celebrating the respectful and engaging interactions our media and public relations attendees have had at the Summit for 21 years now!)
Watch this special short testimonial video featuring many satisfied recent attendees inviting you to be a part of it all this fall! Early bird and buy-two-get-one-free discounts available — but they won’t last forever.
— PR pros: Sign up here.
— Media pros: Be on hand with us to share with public relations professionals what kinds of stories you’re interested in and what kinds of stories they want to pitch to you. Learn more: Email phxspj@gmail.com.
SAME GREAT LOCATION: Our great Scottsdale location is the office complex home of our hosts, 10 to 1 Public Relations, 7975 N. Hayden Road (just 3/4 mile west of the Loop 101 exit at Via de Ventura), Suite C-300. We’ll learn and share in beautiful atrium with indoor waterfalls.
WHICH MEDIA ARE EXPECTED TO BE THERE? Glad you asked. As of Sept. 15, the media representatives listed below the photo confirmed they will be this year’s Summit. Those who have tentatively agreed to attend are so designated.
Here’s Josh Weiss’ photo of media attendees from 2024:

NOTE: While every effort is made to ensure the participation of journalists who have agreed to be part of this year’s Summit, circumstances beyond SPJ’s control may result in changes to the list of participating journalists. We will make sincere efforts to keep the list of participating journalists current.
- ARCADIA NEWS: Mallory Gleich, editor
- AZ BIG MEDIA: Kyle Backer, reporter
- ARIZONA FOOTHILLS MAGAZINE: Mallory Gleich, digital editor
- ARIZONA REPUBLIC/AZCENTRAL: Dina Kaur, entertainment/food writer
- ARIZONA REPUBLIC/AZCENTRAL: Steve Kilar, associate director of news
- CITY SUNTIMES: Lauren Wong, digital editor
- COPPER COURIER: Teresa K. Traverse, freelance writer
- CRONKITE NEWS: Allysa Adams, managing editor; Regina Revazova, ASU professor of practice
- FOX 10: Christine Goodfriend, assignment manager
- FOX 10: Melanie Dudley, morning show producer
- FOX 10: George Obi, special projects
- FOX 10: Jessica Roose, morning show producer
- FREELANCE: Geri Koeppel, Phoenix New Times arts/culture; Times Media publications
- FREELANCE: Shoshona Leon, freelance writer, influencer, @FoodieFoShow on Instagram
- FREELANCE: Tyler Butler, contributor to InBusiness Phoenix, Green Living Magazine and Fast Company (focus is on corporate responsibility, sustainability and inclusion). Founder, Collaboration for Good.
- FRONTDOORS: Karen Werner, editor
- GILBERT SUN NEWS: Aparna Sekhar, staff writer
- INDEPENDENT NEWSMEDIA: Madeline Bates, Phoenix and Tempe reporter
- KJZZ-FM (NPR): Al Macias, news editor, news director emeritus
- KTAR-FM: Bill O’Neil, news director
- LOOKOUT PUBLICATIONS: Joseph Darius Jaafari, founder and executive editor
- PHOENIX BUSINESS JOURNAL: Mignon Gould, associate editor
- PHOENIX MAGAZINE: Leah Lemoine, managing editor
- PHOENIX NEW TIMES: Jennifer Goldberg, senior editor of culture
- PODCASTER: Christina Barrueta, freelance writer, podcaster, influencer, Write on Rubee
- PODCASTER: Melissa Farley, producer, host, The Morning Show podcast
- PODCASTER: Sandy Wasserman, producer, host, blogger, Pulling Corks and Forks podcast
- SEDONA MONTHLY: Teresa K. Traverse, managing editor
- TEMPE TRIBUNE: Lee Shappell, editor
- TIMES MEDIA GROUP: Sriantha Perera, freelance writer
- 12NEWS: Rachel Cole, anchor/reporter
- 12NEWS: Kailey Latham, executive producer, morning show extended hours (7-9 a.m.)
- 12NEWS: Payton Toomey, assignment desk
Don’t delay! Elevate your career at the Summit! PR pros: Sign up here.
Questions? Email phxspj@gmail.com.

