The Arizona Media Association announced what it called a “data dump” May 2 by releasing the slide deck with results of its annual study of Arizonans’ views about media, the 2024 Arizona Media Landscape Study.
The newly released data shows “consumers are using an ever-expanding list of platforms for entertainment, community connection and news,” the AMA said.
This year’s study “shows local TV as the top statewide media source due to heavy consumption of live sports, events and news. Paid streaming video platforms, local radio, free streaming video platforms and paid streaming audio subscriptions round out the top five sources,” the AMA said. “The 2024 study also paints a detailed picture of the evolving cable TV landscape, digital consumption of local radio, diversified streaming audio solutions and digital-first distribution models led by local print brands.”
The AMA said it would be glad to schedule a member of its team to do a group presentation about the research. If your newsroom is interested, contact them at ama@azmedia.org.
SPJ: Phoenix, Arizona Chapter 