The American Press Institute presents “Growing Your Audiences and Growing Your Business,” 8:30 a.m.-3:30 p.m. Monday, July 15 at The Arizona Republic in downtown Phoenix. Registration currently is discounted from $200 to only $100 until 5 p.m. EST on Friday, July 5.

As the news industry moves toward digital subscriptions, it becomes more critical for news publishers to know how to identify and understand their audiences, how to increase the value of the content provided and how to reach new audiences.
Participants will learn how to:

• Go beyond demographics to understand audience needs and expectations

• Develop techniques to turn user research into valued content, products and services

• Build a solid strategic audience-growth plan that includes content, marketing and sales

• Use the right metrics and IT to segment your audience and personalize for user tastes

Early-arriving participants are also invited to an exclusive tour and discussion at Arizona State University’s Walter Cronkite School of Journalism and Mass Communications in downtown Phoenix on Sunday evening, July 14. Join a walk-through of ASU’s professional immersion labs, newsrooms and studios, as well as the opportunity to learn and discuss how a journalism school at the forefront of new thinking on digital media is preparing next generation news leaders. Meet at 5:30 p.m. for tour and discussion. Group dinner on your own in Phoenix.

For more information, including the full schedule and the presenter bios, or to register, click here.