Valley Publicity Summit set for Sept. 15, 2018


SAVE THE DATE: The 15th annual Valley Publicity Summit has been scheduled for Saturday, Sept. 15, 2018, once again at Barrett, the Honors College, at Arizona State University’s Tempe campus. (Backup date: Saturday, Sept. 22, 2018.)

Once again we will be bringing together Valley media and public relations professionals to discuss story-pitch preferences and story ideas. Each year more than two dozen journalists and more than 50 PR pros participate. Stay tuned to this website and our chapter’s Facebook page for more details.

SPJ_InstagramJournalists: Volunteer for the Summit and connect with area PR pros and let them know how you want to be pitched! Email to find out more.

Watch this site and our Facebook page for details on social, professional and other chapter events throughout the year.

Don’t Miss the 7th Annual Publicity Summit

These days a journalist’s time is more precious than ever. Once again, we’re holding the one event that can result in less wasted time for both journalists and PR professionals: The 7th annual Publicity Summit.

What is the Publicity Summit?
The 7th annual Publicity Summit will bring journalists and public relations people together to share information and to offer better ways to pitch story ideas to journalists. Co-sponsored by the local chapters of the Society of Professional Journalists and the Public Relations Society of America, this interactive half-day event is structured with a light breakfast and networking, followed by breakout panel sessions (for radio, television, online media and print), lunch and one-on-one speed pitching. An updated list of the media professionals in attendance is available on the Phoenix PRSA website.

Sounds great. When is it?
The summit will be 8:30 a.m. to 2 p.m. Saturday, Aug. 6.

Where is the Publicity Summit?
We’re meeting in the Memorial Union at Arizona State University in Tempe. Visitor parking is free on Saturdays in the Apache Blvd Parking Garage.

How much does this workshop cost?
Advance registration is available for $100 for non-profits or PRSSA students, $125 for PRSA members and $150 for non-members. Walk-in rates are $105 for non-profits or PRSSA students, $130 for PRSA members and $155 for non-members. Note: RSVPs that are no-shows will be charged. Register at the Phoenix PRSA website.

Should I live-Tweet during the event?
Absolutely! Just remember to use the Twitter hashtag #PRPubSum.

I still have more questions.
No problem! Just email Virginia Anderson at or Alison Bailin at and they’ll help you out.

Journalism Jumpstart Workshop Series

The face of journalism is evolving faster than in any other time in history – are you prepared? Join Phoenix SPJ and the Rocky Mountain chapter of the National Academy of Television Arts and Sciences (NATAS) in a series of six workshops designed to reinvent you and your career direction.

The workshops are free to SPJ and NATAS members, $10 to people who RSVP in advance and $15 at the door (cash only). Or you can purchase all six for $50 (or if you join either group in person at any one of the workshops you can get in all remaining workshops for free). Light desserts and beverages will also be provided courtesy of Media Watch AZ.

Workshop #4: Work from Home: Making a Living in the Freelance World

  • Date: Wednesday, October 20, 2010
  • Time: 7 to 9 p.m.
  • Location: Phoenix Fire Headquarters, 150 S. 12th St. in Phoenix
  • Details: Determine whether full-time freelance is the move for you and receive tips on how to start your own freelance business. The panelists will also offer crucial information about how to keep your business thriving and your editors happy.
  • Panelists: Elizabeth Exline, freelance writer with experience in public relations, custom publishing, management, marketing and online writing in addition to traditional print media; Marlene Montanez, freelance writer and blogger as well as freelance editor of West Valley Health & Living Magazine; and Kathleen Armentrout, editorial director of Gannett Magazine Group, which includes Your Health and Moms Like Me, as well as experienced custom and special interest publication pro.

Workshop #5: Tips and Training for Web and Broadcast Reporting

  • Date: Wednesday, November 3, 2010
  • Time: 7 to 9 p.m.
  • Location: Metro Studios, 9831 S. 51st St., Suite D-133, in Phoenix
  • Details: This seminar will provide live instruction to journalists on how to present to the camera for both web and broadcast reporting. Topic points to include the difference between live, recorded and web vs broadcast reporting. Kevin will provided instruction on package formats, file sizes that work best for web uploading and distribution.
  • Panelists: Kathy Kerschner spent 15 years in the media trenches asking the tough questions—now she’s teaching you how to answer them. In her workshops and seminars, Kathy likes to have fun, but she’s serious about helping you become a better communicator. Cary Pfeffer is founder and principal of ClearComm Consulting and 30-year broadcaster, reporter and newscaster. Kevin Jacobsen is the senior videographer and editor with Metro Studios and has 12 years experience.

Workshop #6: New Ethics for the New World of Media

  • Date: Tuesday, November 16, 2010
  • Time: 7 to 9 p.m.
  • Location: Metro Studios, 9831 S. 51st St., Suite D-133, in Phoenix
  • Details: Can we still apply professional ethical principles to the constant posting of news and information online? Is it sufficient to simply say, “Post it now; if it’s wrong, we’ll just update it”? News is moving faster and getting edited less than ever. Since credibility is the journalist’s only real selling point, learn how to be ethical, accurate and credible in this digital age.
  • Panelists: Two adjunct professors of journalism ethics at the Arizona State University Walter Cronkite School of Journalism and Mass Communication, Richard Ruelas, feature writer for the Arizona Republic and former news columnist and Mark Scarp, formerly of the East Valley Tribune and currently membership coordinator for the Society of American Business Editors and Writers.

To RSVP for one or more seminar, please contact Alison Bailin Batz at Seats are limited!

Journalism Jumpstart Workshop Series Sponsored by Media Watch AZ

Journalism Jumpstart Workshop Series Sponsored by Media Watch AZ

DeBruhl to head State Bar’s PR

The State Bar of Arizona announced that it has hired Rick DeBruhl, a 31-year veteran of Phoenix television news, to serve as its chief communications officer.

DeBruhl has served as a reporter/anchor at Channel 12/KPNX-TV since 1978. He serves as the Call 12 for Action consumer reporter, hosts the 12 News public affairs program “Sunday Square Off,” and writes a weekly consumer column for The Arizona Republic. Continue reading