This event successfully defies the stereotype that media people and public relations people can’t get along. Here, connections are made, explanations are given, networking takes place. We will hear about the ever-changing media landscape and how it affects editorial vision and decisions regarding content. We will share information on what makes an ordinary pitch an effective one and know the rules of whom to contact, when to contact them, and what to pitch to them. During and after the Summit, journalists maintain their vital roles as independent makers of decisions regarding coverage, but they do so having informed PR practitioners of their and their media outlets’ story-pitch policies and preferences. Likewise, PR professionals learn of the challenges facing media and the frameworks in which they respond best to story pitches – or decline them. Now, to get to the Valley Publicity Summit’s Eventbrite page with registration info and signup, click here.